My uber-luxury property venture, AHS Properties, has gone from strength to strength, and I’m thrilled that our portfolio has grown despite the seeming global economic issues caused by the pandemic.
Established in early 2021, AHS Properties’ portfolio now has a total asset value of over USD 115 million. My vision is to grow it to US$500 million by the end of 2022 – and we are on our way to achieving that figure.
An overarching point I’ve noticed is that luxury property is a booming sector, with strong opportunities for investors.
The sector has weathered the pandemic, and I am very optimistic about the future. Here are a few points I’ve noticed after my focus on the sector over the last few years.
- DESIGN, MATERIAL, AND QUALITY
Those investing in exceptional properties demand and expect a higher level of build quality, facilities, materials, and attention to detail. And rightly so. We see properties with a host of ‘extras’ such as imported flooring, designer pieces, and future-proof technology.
Gyms, pools, saunas, and cinema rooms turn a great property into a luxury property.
- SPACE AND PRIVACY
Properties with more space- including gardens, pools and even private beaches – are attracting more interest than ever before, as the post-pandemic mindset is still mindful of spending more time at home – or creating a safe, private second home environment as an escape from the rigours of urban life. This is perhaps reflected in the fact that properties located next to water – especially those Palm Jumeirah villas – are attracting a premium over inland properties.
- HEALTH AND WELL-BEING
There’s great interest in properties with well-established gardens, pools, gyms, and access to health facilities. Again, I think as a result of the pandemic, people are more inclined to ensure their luxury property includes elements which will help them live more healthily and happily within their own safe space. We will also see this increasing, as the region eyes more branded residences, which include full-service spas, gyms, pools, and fitness facilities.
- LUXURY PROPERTY INVESTMENT IS A SOLID ASSET CLASS
Real estate remains a trustworthy alternative asset class, despite the turmoil of recent years. We are witnessing a surging interest in uber-luxury as people want to invest in bricks and mortar. There is an increase in the number of HNWIs eyeing the region for investment opportunities, fuelling the growth in high-end properties, branded residences, and unique dwellings.
- COVID-19 CONCERNS HAVE IMPACTED INVESTORS’ DECISIONS
Perhaps another overriding trend is driven by COVID-19 concerns. Many individuals have shifted their investment priorities, looking for places to invest like Dubai and the UAE, which offer a perfect investment environment, with tax breaks, easy visas, world-class infrastructure, and the chance to build a portfolio with excellent returns.
As we approach the final quarter of 2022, the uber-luxury market in the UAE and region looks set to continue its growth–driven by global economic and political turmoil. The UAE clearly offers a safe haven for investors looking for certainty in an uncertain world.